Olympic Athletes Ashton Eaton & Brianne Theisen-Eaton Announce #WhatsYourGold Challenge & Prize Trip To Brazil

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Zoë Loving, Communications Director


Olympic Athletes Ashton Eaton & Brianne Theisen-Eaton Announce #WhatsYourGold Challenge & Prize Trip To Brazil

Track & Field Champions Humanize Professional Athletes & Inspire Others


EUGENE, Ore. – Ashton Eaton and Brianne Theisen-Eaton’s brand, Eaton, announces the launch of #WhatsYourGold, a storytelling challenge that encourages people to embrace their imperfect journeys to reaching personal goals (aka “golds”). #WhatsYourGold will also follow professional athletes Ashton and Brianne as they pursue their dreams of winning Olympic gold medals in Rio de Janeiro, Brazil. 

The participant who best shares his or her pursuit of a personal goal will win a trip for two to the 2016 Olympic Games. Through this challenge, Eaton aims to inspire people to recognize their potential and work hard toward something of importance. Eaton hopes to expose the struggles that accompany success–even for Olympic athletes–and to develop a community of driven individuals who are supportive of one another. 

“People tend to see our highlights–our best moments, like when we’re winning or competing, which paints us as super-humans,” said Ashton Eaton, Eaton co-owner and Olympic gold medalist. “The truth is, we struggle and fail more often than we succeed. We want people to know that setbacks are part of the process and they don’t mean you can’t achieve your goals. We want to give others the motivation to share their aspirations and overcome their own obstacles.”

#WhatsYourGold participants will submit a series of four social media posts throughout the duration of the challenge (March 1 – May 31, 2016) using either Instagram or Twitter. Each submission must include an image, written text, a video, or a combination of the three. The submissions will showcase a personal “gold,”a struggle, a breakthrough, and the outcome. The winner and his or her guest will get to watch Ashton and Brianne compete live in the decathlon and heptathlon.

For questions and interview requests, please contact Zoë Loving at zoe@weareeaton.com.

About Eaton

Eaton is a lifestyle brand created by professional athletes Ashton Eaton and Brianne Theisen-Eaton, a husband-and-wife duo known as world-class champions of the decathlon and heptathlon. Established in 2015, Eaton advocates becoming the most remarkable version of yourself. Eaton cultivates a real and relentlessly focused community of doers through active engagement and outreach. In anticipation of the Rio 2016 Olympic Games, Eaton presents #WhatsYourGold, a social media storytelling challenge intended to motivate and inspire people from all walks of life. Learn more at weareeaton.com.